emergency town centre recovery fund (etcrf)
The Emergency Town Centre Recovery Fund (ETCRF) is a special fund to support, rebuild and transform High Streets with short-term interventions to help secure the future of local Town Centres.
Emergency Town Centre Recovery Fund
Somerset West and Taunton Council (SWT) approved the creation of a £500,000 fund to support town centres across the district at their Full Council meeting in late September 2020 as part of their commitment to recovery, investment, jobs and opportunity. The Emergency Town Centre Recovery Fund (ETCRF) is a special fund to support, rebuild and transform High Streets with short-term interventions to help secure the future of local Town Centres.
Minehead was awarded £100,000 from this fund and it was agreed that Minehead BID (BID) would be the custodian of this money. A legally-binding service level agreement (SLA) has now been signed between the BID and SWT.
The SLA requires the delivery of a Town Centre Recovery Plan over a 12-month period.
The indicative plan submitted as part of the SLA included a programme with a strong focus on marketing, public realm improvements and training for businesses which would encourage people to come back to Minehead when the covid restrictions are lifted.
This Fund is separate to the work of Minehead BID and projects funded by BID levy and a separate Steering Group has been formed to agree and deliver projects.
The Steering Group will compromise 7 members and will be chaired by Julian Abraham, Owner of the Old Ship Aground in the town. Julian will be joined by 3 other business representatives, Jon Lee of Stuarts Home Furnishers, Debbie Sawatzki of Lovely Boutique and Graham Sizer Minehead BID Chair. Cllr Anne Lawton will represent Minehead Town Council, Cllr Andy Hadley – SWT and Cllr Mandy Chilcott – Somerset County Council.
The group will be supported by officers from Minehead BID, Minehead Information Centre, MTC and SWT.
STEERING GROUP MINUTES
BLUE FLAG STATUS FOR MINEHEAD BEACH
The Blue Flag beach award is widely considered to be the gold standard for beaches. Awarded by the Foundation for Environmental Education, the Blue Flag is internationally recognised; its mission is to promote sustainability in the tourism sector and celebrate excellence in coastal destination management.
Whilst most people are aware that Blue Flag certification guarantees the quality of bathing water this is only part of the criteria. The Blue Flag award is ideally suited to resort beaches with a desire to communicate a strong commitment to environmental and service aims for visitors and the community alike.
In November 2020, the ETCRF sub-group approved a proposal to investigate and plan for achieving Blue Flag status for Minehead, the first phase being a scoping report, which was published in July 2021. You can download the report by clicking the Blue Flag logo.